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Privacy Policy

Effective Date: June 17, 2026

Ground Up Foundation Repair, Waterproofing and Concrete Leveling (“Ground Up,” “we,” “us,” or “our”) is committed to protecting the privacy of visitors to our website and the customers we serve. This Privacy Policy describes how we collect, use, disclose, and protect information when you visit https://groundupfoundationrepair.com, contact us, or request our services.

1. Information We Collect

We collect information in the following ways:

Information You Provide Directly

When you fill out a contact or estimate request form, schedule a free inspection, or communicate with us by phone or email, we may collect:

  • Your name, home address, and property address
  • Phone number and email address
  • Description of the issue or service requested
  • Consent to receive communications from us (including SMS and email)

Information Collected Automatically

When you visit our website, certain data is collected automatically through cookies and tracking technologies, including:

  • IP address and approximate geographic location
  • Browser type, operating system, and device information
  • Pages visited, time spent on pages, and referring URLs
  • Call tracking data (including the phone number used to call us, call duration, and call recording if applicable)

2. How We Use Your Information

We use the information we collect to:

  • Schedule and perform free foundation inspections and service estimates
  • Communicate with you about your inquiry, estimate, scheduled service, or warranty
  • Send service reminders, follow-up communications, and appointment confirmations via phone, email, or SMS (where you have consented)
  • Improve our website, services, and marketing based on how users interact with our site
  • Comply with legal obligations and enforce our agreements

3. SMS Communications

If you opt in to receive SMS messages from Ground Up Foundation Repair, we will use your mobile number to send service-related texts, including scheduling confirmations, estimates, and follow-up messages. You may opt out at any time by replying STOP to any message. Standard messaging and data rates may apply.

4. Third-Party Service Providers

We share information with trusted third-party vendors who help us operate our business, including:

  • Call tracking and form tracking (WhatConverts): to track calls and form submissions generated by our marketing and improve service quality
  • Lead management (Signature Media Lead Center): to track form submissions and service inquiries
  • Website analytics (Google Analytics): to understand how visitors use our website
  • Advertising platforms (Google Ads, Microsoft Advertising): to show relevant ads to users who have visited our site
  • Email service providers: to send appointment confirmations and follow-up communications
  • CRM and business management software: to manage customer records and service history

These vendors are contractually required to handle your information in accordance with applicable privacy laws and our instructions. We do not sell your personal information to third parties for their own marketing purposes.

5. Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar tracking technologies to improve site functionality and deliver relevant advertising. You can control cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.

We use remarketing cookies from Google and Microsoft to show ads to users who have previously visited our website. You can opt out of interest-based advertising through the Digital Advertising Alliance opt-out tool.

6. Your Rights and Choices

Depending on your state of residence, you may have certain rights regarding your personal information, including the right to access, correct, or delete information we hold about you. To exercise these rights or to ask questions about your data, please contact us at:

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or disclosure. No method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Children’s Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.

9. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external sites you visit.

10. Changes to This Policy

We may update this Privacy Policy periodically. When we do, we will revise the effective date at the top of this page. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please reach out: